Managing marketing content for company blogs, email campaigns and social media platforms is a time consuming endeavor. Tracking the results of online marketing campaigns across multiple channels is equally challenging for businesses or marketing departments to manage, often requiring the exporting of analytics data as well as the collating or assembling of data into consolidated reports.
Enter HubSpot… HubSpot software is designed to empower business clients with an alternative to commonly used piece-meal marketing solutions by integrating the core components of SEO, content marketing, email, blogging, lead management and analytics tracking into one platform console.
Attract, Convert, Close.
Attract, Convert, Close. That’s the HubSpot motto and it provides those not familiar with HubSpot software platform an inside view of the HubSpot inbound marketing methodology. Attract customers with user friendly, persona targeted content. Convert visitors to leads with useful information and compelling offers. Close business by providing clear choices for potential customers or clients to respond to.
Here are a few good reasons why I believe HubSpot’s marketing software is an optimal choice for many businesses to consider using for their online marketing needs.
How most marketing tools work:
Completely separate tools
Most marketing tools are completely separate from each other so many marketers are forced to use an email tool here, a CMS there and a blogging tool somewhere else.
Inconsistent marketing material
Creating consistency using separate tools is difficult and often leads to marketing campaigns that communicate something different on each channel.
Every marketing tool has its own analytics, its own reports and its own format. Trying to combine analytics data into a single view often adds a tedious amount of manual work.
How HubSpot software works:
HubSpot’s suite of tools work together seamlessly, letting you focus on your marketing content and performance, not on cobbling together different tools.
All HubSpot marketing templates are optimized for conversion and mobile distribution out of the box. Using template packs ensures consistency across email, landing pages and website pages.
HubSpot’s integrated analytics contains data from all HubSpot tools, all in one place, so you can analyze and compare data across all channels. See who clicked what, what they did on your website and what they did over time, all in one contact view.
HubSpot Tools Deliver an Integrated Marketing System for Business Users
HubSpot is designed to be an “all-in-one” marketing software platform as I’ve mentioned above. That’s a pretty bold statement to make I’ll admit, but HubSpot marketing software backs up this claim by providing business customers a complete set of marketing tools that are accessible from one console.
Here is an overview of the tools HubSpot software offers users to attract, convert and close customers:
Tools to Attract Visitors
HubSpot’s blogging software provides seamless integration with SEO and Social Media. Easily create remarkable content that will help your business get found.
Social Inbox allows you to view social activity by customers, leads, or any other segment you want, from what pages they visit to how often to whether or not they’re a customer. Connect to the people who matter most to your business.
Research keywords, track competitors and create targeted content that will rank in search engines, search engine optimization is built into the HubSpot platform. Improve your search rankings and get found by quality leads.
HubSpot’s content management system gives you full control of your website whether you know how to code or not. Manage the pages of your website and track performance
Tools to Convert Leads
Build custom, dynamic CTAs that incorporate A/B testing to drive leads. Change offers automatically based on who’s viewing it.
Build custom landing pages without needing to code in the WYSIWYG editor. Create more pages that improve conversion rates and generate leads.
Build powerful forms that convert customers with HubSpot’s drag and drop form builder. Ask the right questions at the right time to optimize lead conversions.
HubSpot brings lead data from every touchpoint into one clean view panel. Users can segment leads based on their activity across your site and other channels.
Tools to Close Customers
Create targeted, personalized email templates that get responses from readers. You can personalize your emails with any field from your marketing database.
The HubSpot Workflows tool allows for scheduled, stepped lead nurturing with relevant content. Use marketing automation to trigger timed follow up emails to your contacts.
HubSpot provides a range of analytics data in a centralized interface. See which traffic sources are generating the most leads, plus gain other insights from a range of reporting options.
HubSpot integrates with Salesforce and other familiar CRM systems to give sales teams the data they need to close leads. Use Salesforce data to segment contacts, personalize emails and more.
Is HubSpot’s Marketing Software Platform a Good Fit for your Business?
HubSpot all-in-one marketing software is used by more than 8,000 companies in 56 countries to attract leads and convert them into customers. HubSpot developers are continually working to improve the platform and to incorporate user suggestions that help to improve its functionality for customers.
HubSpot’s goal is to help its customers create marketing content that people love. Is HubSpot Software a good choice for your business? I suggest requesting a demo so that you can decide for yourself.
About The Author:
Terry Hayes has been a HubSpot software user since 2009 and a Certified HubSpot Inbound Marketing Consultant.